Clik here to view.
Why SocNet Users Stop Following Brands – And The Lost Opportunity They Represent
1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network, finds Performics in December 2012 survey results. The most aggravating turn-offs for these former...
View ArticleClik here to view.
B2B Marketing Targets and Lead Scoring Criteria Seen Not Fully Aligned
A national study [download page] of the online marketing strategies of 100 B2B companies has uncovered a significant disconnect between what those companies identify as their primary marketing targets...
View ArticleClik here to view.
Online Ad Revenues Grow by 18% Y-O-Y in Q3, Setting Another Peak
Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion, according to the latest quarterly revenue report from the Internet...
View ArticleClik here to view.
Holiday Highlights: Spending Tallies, Consumer Behavior, and More
If there was ever any indication that the holiday period is in full, unfettered swing (aside from today’s date), it would be the latest figures from comScore, which show $35 billion in retail...
View ArticleClik here to view.
Facebook the Year’s Top Search Term, Most Visited Website
“Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011, according to an analysis of the year’s top 1,000 search terms by...
View ArticleClik here to view.
Website Referral Traffic Seen Dominated by Small Fraction of Top Domains
An analysis of 50 B2B and B2C websites over a 3-month period by Conductor has shown that the majority of referral traffic to those websites is generated by just a fraction of the referring sites,...
View ArticleClik here to view.
North American Marketers Seen Lagging Other Regions in Email Response Metrics
An examination of email performance metrics from January through November 2012 by Eloqua shows that its customers in the Asia-Pacific region (APAC) enjoyed much higher click and open rates during 2012...
View ArticleClik here to view.
Top Facebook Brands Build Global Fan Bases
The brands with the most fans on Facebook see a majority share of those fans residing outside the US, according to an analysis of Socialbakers data. Socialbakers recently launched local fan counts in...
View ArticleClik here to view.
Retail Email Volume Jumps 19% in 2012; Cyber Monday Busiest Day
93% of major online retailers sent their subscribers at least one promotional email on Cyber Monday (November 26), making it the busiest email marketing day of 2012, details The Retail Email Blog. In...
View ArticleClik here to view.
Pictures, Links Most Likely To Be Shared, Say Social Media Buffs
When it comes to sharing content on social media, pictures and links get the nod over quotes and videos, according to survey results from SocialToaster. The company surveyed its “Super Fans,” a...
View ArticleClik here to view.
Consumers Say They Don’t Trust Claims Made in Ads
A survey of 500 American consumers by Lab42 reveals a healthy dose of skepticism about the accuracy of claims made in ads. The study, which examined broad attitudes towards advertising in all its forms...
View ArticleClik here to view.
Mobile Grabs 20% Share of Facebook Ad Spending
A new study [pdf] from Kenshoo Social reveals that mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending. The finding is based on a representative sample of global...
View ArticleClik here to view.
Social Media Not Much of an Influence on Holiday Shoppers
When it came time to make their holiday decisions this past season, online shoppers mostly ignored social channels as purchase influencers, according to survey results from Baynote. Pinterest and...
View ArticleClik here to view.
US Paid Search Budgets Gravitating to Tablets Over Smartphones
Mobile devices grew to account for 18% share of US paid search budgets in Q4 2012, from 16.3% in Q3, details IgnitionOne [download page] in a report issued today. Spending on tablet search grew by 163%...
View ArticleClik here to view.
Google Product Listing Ads Outperformed Text Ads During the Holiday Season
Google Product Listing Ads (PLAs) outshone text ads for retailers in Q3, and that trend followed on into the holiday season (November 1 – December 31), according to [pdf] a new study from Kenshoo....
View ArticleClik here to view.
Most Common SMB Ad Buy? The Local Newspaper
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium, finds Borrell Associates [download page] in a...
View ArticleClik here to view.
Marketers Tab Mobile Optimization the Year’s Most Exciting Digital Opportunity
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, according to...
View ArticleClik here to view.
Baidu Said to Account for Almost 1 in 4 Global Search Ad Clicks in Q4
Google retained its dominant global search engine market share lead in Q4 2012 with 86.5% share of spending, 93% share of impressions, and 67.7% share of clicks, as advertisers increased their spending...
View ArticleClik here to view.
B2B Marketing Budget Outlook Improves
48.7% of B2B marketers expect to increase their budgets this year, per findings from a BtoB study. Generally speaking, marketers appear to have a rosier budget outlook this year than last: respondents...
View ArticleClik here to view.
1.1% of US Google Advertisers Estimated to Generate 80% of Clicks; Study...
It turns out there might be a 1% when it comes to paid search, too. According to a study released by AdGooroo that examined the US paid search market in September 2012, a fractional 1.1% of advertisers...
View Article
